The Changing Role of the Beauty Industry in Africa
With the advent of diverse beauty products, beauty is in the eyes of the Beholder is no longer a cliche. Beauty is in the eyes of all Beholders is the new cliche. The beauty industry is a growing industry worth billions of dollars.
Companies such as Balck Opal, L’Oreal, Revlon, Neutrogena, Ponds, MAC are competing to dominate the market, especially the African market. There were times when markups and skin products were limited to a few generic ingredients.
Now, companies are beginning to understand that skins vary, especially in Africa. Factors such as skin pigmentation, skin texture, skin tones, are all part of the consideration when creating new products or modifying existing ones for the African market.
The essence of this content is to highlight how the Beauty Industry has changed over the years. It is expected to guide new companies with keen eyes on Africa trying to penetrate the market.
The Beauty Industry in Africa
The beauty industry in Africa is expected to be worth £10 billion as Africa is the second most populous continent in the World. It is expected that the growth of the African population will hit 2.4 billion people by 2050.
The beauty industry is yet an untapped market as there are several segments such as cosmetics, hair care, perfumes and colognes, skincare, antiperspirant, oral hygiene, shaving products, luxury spas, etc. which have the numbers for growth.
The beauty industry is still growing with the burgeoning population growth. The largest market is South Africa, followed by Nigeria and Kenya. The predominant products in demand are the hair and body care products.
This is because of the African hair texture which requires samples, testing, and research. Africans from the west tend to have coarse and stronger hair while Africans from the East tend to have finer and soft hair texture. These require different products to match individual skins and colors.
The beauty industry is currently divided between local products and international products. The goal is to target the skin types of users. It is no surprise that L’Oreal changed its tagline from a beauty company to an “a tech beauty company” by introducing Artificial Intelligence to find the best skin products for its users. By so doing, they are recognizing the multifarious needs of the consumer market is in turn, is their greatest business opportunity.
Now, L’Oreal is out to dominate the market, can other competitors in the Africa market join the race for domination or fizzle out?
The Changing Role of the Beauty Industry in Africa
Technology has come to disrupt all sectors and industries in the world. Africa is not shy of the impact. There are several investors and venture capitalists looking to pour in resources in the African market.
The Beauty industry is not spared as newer technologies such as AI, Data Analytics and Machine Learning are introduced to help determine the skin type, skin tone, skin texture, hair texture, allergy, age, hair color, and sex of its users.
These technologies process the type of product to use simply by recording some data and facts such as age, gender, color, allergy, usage, etc. about its users.
The millennials are no longer interested in the traditional brands introduced to them by their parents, they are venturing out on their own to discover new and local companies that fit their body and hair type.
Also, the old days to go to a shop to buy or sample a product are gone. Now, the era of the internet and E-commerce is reigning. No one wants to walk into a shop when they can buy whatever they need online.
Angels Beauty Lounge, a leading beauty, and the cosmetic company is part of the companies dominating the beauty industry. It offers a wide range of products for all skin types and the best part is that all products are not localized to a geographical location or to a particular skin type too.
All products offered targets diverse skin and hair and are intended to appeal to millennials. Our online store can be accessed from anywhere in the world and each product purchased is delivered at the doorstep of our customer with ease.
Conclusion
On the choice of skincare products, Angel Beauty Lounge is the beauty lounge for skin products that are unique for all Continent weathers.
Although there are several solutions out there, your skin solutions are the best and are curated from rich organic and natural ingredients.
This sets us apart in the industry as your go-to-destination for skin products. After using our product, do share your testimony with us! Always remember that healthy skin is a perfect skin.
How to Identify Best and Effective Skin Solution for Nigerians
Identify Best and Effective Skin Solution For Nigerians
As the saying goes, beauty is in the eyes of its beholder and this has drawn people to use several products on their skin. The conception is that the skin is usually what everyone notices in a person.
Skin products have been in existence long before the 18th Century. Prior to the 21st century, skin products were made from alcohol, lemon, special leaves, etc. Now, skin products are made from thousands of solutions.
In all these solutions with several conforming ingredients, it is ideal for every individual to understand his or her skin type and decide which solution to use. The reason is that some toning solution which works on a blemish skin may not work on a matured skin.
Types of Skin
There are six (6) types of skins identified. They include:
Normal Skin
The Normal skin is characterized as a healthy, elastic, and smooth skin.
Dry Skin
The Dry skin is usually chapped, raw, tight, rough or flaky, and reacts quickly and usually itches when exposed to external influences.
Blemished Skin
The Blemished skin is usually large-pored with occasional spots and blackheads, shiny, and has genetic predispositions.
The Combination Skin
This type of skin is characterized by its name; a combination of two (2) types of skin such as normal or dry skin with oily or blemished skin. Hence, the cheek area may be normal or dry, while the chin, forehead, and nose commonly referred to as the T-zone may have small blemishes and oily shine. The T-zone usually develop impurities, thereby having more blackheads and spots.
The Sensitive Skin
This type of skin is often red, tight, and itchy. It is always sensitive to environmental influences such as UV light, heating systems, stress, etc.
The Mature Skin
This type of skin is defined by age. It is less elastic, produces lower collagen, has wrinkles, lines and pigment spots, and lacks moisture.
The Best and Effective Skin Solutions for Nigerians
Step One
- Start Your Day with a Facial Cleaner: After you must have identified your skin type, the next step is the cleansing of your face and skin generally. We will recommend either of these products like the facial cleanser: SHISEIDO Senka Perfect White Clay Face Wash or Mentholatum Botanic Whitening Foaming Wash.
This step which is very important towards nurturing that desired healthy and glowing skin is to start your skin care routine with smooth and clean skin. How do you prepare the skin under this procedure?
If you have long hair, long braid, wig or any form of long hair extension, tie your hair and pack it backward away from your face. - Wash your face with clean lukewarm water (without soap): Apply a commensurate quantity of any of the face wash or cleanser selected from our website into your hands and apply to the face down to the neck.
- Massage until the skin substantially absorbs the cleanser: After about five to seven (5 – 7) minutes rinse your face with clean lukewarm water and dry with a clean towel. This is ideal for the removal of impurities.
Kindly note that with each skin type comes varying application method, such as:
- For dry skin, you do not need a Cleanser with high alcohol content.
- For oily or greasy skin, we highly recommend a foamy cleanser.
- For sensitive skin, avoid using cleansers with high alcohol content.
- Always repeat facial cleansing every night to rid your face of impurities and dirt that comes with the day.
Step Two
Moisturizer: While your skin is still damp or wet from washing and cleansing, apply a suitable moisturizer which can be selected from the range of products such as Hatomugi Skin Conditioner, Avon Skin So Soft Supreme Nourishment Hand & Body Lotion, etc. supplied by Angel Beauty Lounge irrespective of your skin type. For oily skin, kindly endeavor to use an oil-free moisturizer. This can be found in our stores.
Step Three
Use Sunscreen: Though recent moisturizers contain sunscreen, it is important to apply a separate sunscreen. The damaging effect of the sun on the skin can arise in less than 20 minutes of being under the sun without additional protection. You can apply or wear sunscreen every day and reapply every two to three hours even if it is not sunny
Step Four
Choice of Makeup: Your choice of makeup equally accounts for the condition and health of your skin. Makeups of nameless brands with lower quality are the major causes of wrinkles at an early age. Try out our Glutax 75g repairs skin for perfect and smoother skin.
Conclusion
On the choice of skin care products, Angel Beauty Lounge is the beauty lounge for skin products that are unique for Nigerian weathers.
Although there are several solutions out there, for Nigerians, your skin solutions are the best and are curated from rich organic and natural ingredients.
This sets us a par in the industry as your go-to-destination for skin products. After using our product, do share your testimony with us! Always remember that healthy skin is a perfect skin.
Identify Best and Effective Skin Solution For Nigerians